Official NUC CCMAS syllabus

ADV 223 — Creative Content Marketing for Advertising

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• analyse different audio-visual techniques sell ideas, products or brands across multi channels
• outline the effective copy writing skill s to sell ideas, products and services; and
• discuss how to embed appeals in creative contents for advertising communication. 38

Course contents

Focuses on content marketing as strategic marketing approach, that attract and retain clearly defined audience and ultimately drives profitable customer action. Exposure to various processes, techniques and skills of writing to sell ideas, products or brands across multi channels.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 223.

More ADV courses

• ADV 111 · Introduction to Advertising
• ADV 112 · Advertising, Marketing and Society
• ADV 121 · Introduction to Strategic Planning
• ADV 210 · Principles of Advertising:
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building
• ADV 314 · Art Direction and Design