Official NUC CCMAS syllabus

ADV 112 — Advertising, Marketing and Society

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• discuss the nexus between advertising, marketing and society and how they impact on one another
• analyse the effect of advertising in the society and on consumer culture; and
• outline theories and the empirical evidence that explained the impact of advertising communication in society and on consumer behaviour

Course contents

Advertising tools essential to the success of the economy, politics and society. The influences of marketing communication tools on segments of gender, children, the environment, politics and so on. Ethical issues in advertising.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 112.

More ADV courses

• ADV 111 · Introduction to Advertising
• ADV 121 · Introduction to Strategic Planning
• ADV 210 · Principles of Advertising:
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 223 · Creative Content Marketing for Advertisi…
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building
• ADV 314 · Art Direction and Design