Official NUC CCMAS syllabus

ADV 210 — Principles of Advertising:

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• At the end of the course, students should be able to
• explain the role of advertising in economy and society
• compare and contrast the field of advertising, public relations and society
• outline the historical development of advertising; and
• evaluate different forms of advertising

Course contents

This course will provide students with a general knowledge of the fundamentals of advertising. It will include advertising strategies, ad appeals, creative techniques, the use of demographics, marketing research and psychographics.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 210.

More ADV courses

• ADV 111 · Introduction to Advertising
• ADV 112 · Advertising, Marketing and Society
• ADV 121 · Introduction to Strategic Planning
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 223 · Creative Content Marketing for Advertisi…
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building
• ADV 314 · Art Direction and Design