Official NUC CCMAS syllabus

ADV 311 — Advertising and Market Research

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• discuss marketing research skills in preparation for implementation at subsequent levels
• explain the range of qualitative and quantitative research methods used in marketing and advertising; and
• outline data generation and interpretation techniques in a data-driven communication environment. 41

Course contents

Emphases on quantitative data analysis in marketing research. Emphases on core statistical techniques, the application of statistical software and the interpretation of statistical outputs. Ethical issues in marketing research are also discussed. SPSS software is required.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 311.

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