Official NUC CCMAS syllabus

ADV 314 — Art Direction and Design

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• analyse professional graphics design and how to incorporate them in developing advert campaigns
• explain the role of the art director/creative director in developing and realizing ideas; and
• apply visual and graphics design tools in creating art and graphic contents for advertising communication

Course contents

Practical aspects of graphic design, related to the communication of concepts. Role of the art director/creative director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative…

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 314.

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