Official NUC CCMAS syllabus

ADV 221 — Digital Marketing

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• discuss the developments of online and digital media
• explain how to use digital media to develop and effectively execute advert campaigns; and
• outline the techniques of digital marketing and advertising

Course contents

The knowledge and skills in digital/online media advertising planning, placement, monitoring, and evaluation. Factors influencing media planning, along with the use of statistics, computer and other relevant tools. Media research and regulatory agencies are also discussed.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 221.

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