Official NUC CCMAS syllabus

ADV 315 — Sales Promotion and Sponsorship

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• analyse the different types of sales promotion techniques
• outline the roles of sales promotion and sponsorship in marketing communication; and
• discuss the techniques of sale promotion and the contractual obligations in sponsorships and in relationship with sponsors

Course contents

The role of sales promotion within the context of IMC are discussed along with types of sales promotions and their strengths and weaknesses. Sales promotion planning strategies and execution are also presented. The role of sponsorships and promotion in marketing communication.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 315.

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