Official NUC CCMAS syllabus

ADV 316 — Quantitative Thinking in Advertising

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• discuss utilisation of theoretical and mathematical tools in solving management problems in advertising business
• explain data mining, data phishing and the information systems in the context of digital media as applied in consumer research and micro-marketing

Course contents

Provide theoretical knowledge and the use of mathematical tools in solving management problems in business. Matrix algebra, linear programming, quality control, network analysis, queuing models, queuing theory, time series and capital investment appraisal are discussed and analysed in details.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 316.

More ADV courses

• ADV 111 · Introduction to Advertising
• ADV 112 · Advertising, Marketing and Society
• ADV 121 · Introduction to Strategic Planning
• ADV 210 · Principles of Advertising:
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 223 · Creative Content Marketing for Advertisi…
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building