Official NUC CCMAS syllabus

ADV 322 — Media Planning, Buying and Execution

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• evaluate different forms of media planning, buying and control
• outline effects on the advertisers and consumers; and
• outline media planning, buying and control as performed by advertising agencies, clients, and the media

Course contents

Examines media planning, buying and control as performed by advertising agencies, clients, and the media. Research sources providing data on media audiences and product usage are evaluated. Examines contemporary trends in communications media and their effects on advertisers.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 322.

More ADV courses

• ADV 111 · Introduction to Advertising
• ADV 112 · Advertising, Marketing and Society
• ADV 121 · Introduction to Strategic Planning
• ADV 210 · Principles of Advertising:
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 223 · Creative Content Marketing for Advertisi…
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building