Official NUC CCMAS syllabus

ADV 323 — Creative Content Development

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• explain the process of advert content creation, development, production starting from pre- production stage to production and post-production stage
• apply practical mock events to showcase their talent in product launching

Course contents

Creative process in advertising, including concept development, copywriting, layout, and campaign strategies. Emphasis on print advertising, radio and television commercials.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 323.

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• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
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