Official NUC CCMAS syllabus

ADV 411 — Critical Issues in Advertising

ADV department course · Nigerian universities

What you'll be able to do (official learning outcomes)

• critique current economic, social and political trends in advertising globally and locally
• analyse how these trends impact on the advertising profession and practice; and
• discuss societal issues regarding gender, obscenity, race, etc. in advertising and how to address them

Course contents

Accessing knowledge on current trends in this developing area of influencing decision especially around brands, issues, movements and attitudes, as well as in understanding political, economic and social issues as they relate to the area of advertising, among others.

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 411.

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