Official NUC CCMAS syllabus

ADV 422 — Social Marketing

ADV department course · Nigerian universities

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What you'll be able to do (official learning outcomes)

Course contents

Examine theoretical and ethical issues around cause and social marketing. Using market mixes of product, price, pace, people and promotion to enhance acceptability of social issues, health communication and not for profit communications. 47

Source: the Nigerian Universities Commission (NUC) Core Curriculum and Minimum Academic Standards (CCMAS). StudyOps loads this syllabus automatically when you study ADV 422.

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