Official NUC CCMAS syllabus

ADV courses — official Nigerian university syllabus

24 courses · all departments

• ADV 111 · Introduction to Advertising
• ADV 112 · Advertising, Marketing and Society
• ADV 121 · Introduction to Strategic Planning
• ADV 210 · Principles of Advertising:
• ADV 212 · Introduction to Copywriting
• ADV 213 · Consumer Insights
• ADV 214 · Business Writing and Presentation Skills
• ADV 221 · Digital Marketing
• ADV 222 · Brand Development
• ADV 223 · Creative Content Marketing for Advertising
• ADV 311 · Advertising and Market Research
• ADV 313 · Brands and Brand Building
• ADV 314 · Art Direction and Design
• ADV 315 · Sales Promotion and Sponsorship
• ADV 316 · Quantitative Thinking in Advertising
• ADV 322 · Media Planning, Buying and Execution
• ADV 323 · Creative Content Development
• ADV 325 · Power and Influence
• ADV 326 · Entrepreneurship in Advertising
• ADV 411 · Critical Issues in Advertising
• ADV 412 · Advertising Laws and Ethics
• ADV 413 · Seminar in Advertising
• ADV 422 · Social Marketing
• ADV 423 · Case Studies in Advertising